Building Your Own Portfolio of Watches

In such a vast and specialist industry where prices range from the thousands into the millions, it is difficult for most would-be investors to know where to start.

A good beginning point would be to head over to Sotheby’s, Dreweatts & Bloomsbury or Christie’s Auctions to find some of the most lucrative deals on luxury timepieces. Building a portfolio of watches can be as complex as one based on stocks and bonds, but with access points like Sotheby's and investment advice from Sales Extraordinaire Ltd, it can be made very accessible.

Of course, when you start buying watches for the first time, We know that the jargon can be rather confusing. So it’s also worthwhile to invest some time in becoming familiar with the vocabulary. Whether it is a sports or a dress watch, you need some knowledge of the mechanics and functionality of each item when considering an investment.

Here are some terms to help you begin:

Jargon Buster:

Automatic Movement: An automatic watch has a mechanical movement and does not need to be regularly wound. Its power comes from the movement of your wrist as you wear it. Most automatic watches have a power reserve of up to 36 hours.

Chronograph: A watch with three sub-dials within the larger dial. It is used to display other functions of the watch, such as a stopwatch.

Chronometer: A Standard set by the Official Watch Institute of Switzerland (COSC). The watch would have been rigorously tested for its accuracy at various temperatures, in different atmospheres and is supplied with a certificate.

Cosmograph: This was a term given by Rolex to a watch similar to the Chronograph, except that the Tachymeter functions is found on the bezel of the watch.

Mechanical movement: A movement based on a mainspring, which is wound by hand. When wound, it slowly unwinds the spring in an even motion. An automatic mechanical requires no winding because of the rotor, which winds the mainspring every time you move your body.

Tachymeter: This scale is sometimes added to the bezel of a chronograph, and is often used in the motor industry to measure the speed of a car over a specific distance. Average speeds or hourly production rates can be calculated over a period of observation of less than 60 seconds.

Complication: Watch aficionados describe additional horological functions as a “complication.” An example would be a watch with a small window that displays the day of the week, date or other time zones. The more “complications” on a watch, the more complex the design.

You should become familiar with all of these terms, so that you know the type of watch you’re purchasing. For example, a chronometer is a precision watch that usually comes with a certificate testifying to its accuracy, so your item should come with a certificate.

Now, once you have those terms under your belt, you’re ready to start looking at watches.

For more information, you can contact the Sales Extraordinaire Ltd at or by calling +44 20 7692 0874. You can also book an appointment by visiting the site at

To contact me directly, simply send your correspondence to


Anuj Arora,

Managing Director,

Sales Extraordinaire Ltd

* Watch this space for my next Blog on if your portfolio is collector worthy...

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