Welcome to Sales Extraordinaire Ltd, your number one consultancy for all things Luxury Watches. We are dedicated to giving you the very best of advice on how to create, manage and maintain your portfolio of Luxury Watches, with a focus on dependability, customer service and uniqueness.


Founded in 2015 by Anuj Arora, Sales Extraordinaire Ltd has come a long way from just new company in town to be the most recognized name in the industry. When Anuj Arora first started out, his passion for helping other clients to help choose the best Luxury Watch, or providing the best advice for his clients on which luxury timepiece to buy and where to buy it from drove him to do intense research, and gave him the impetus to turn hard work and inspiration into to a booming Luxury Watch consultancy and an online store. We now serve customers all over the world, and are thrilled to be a part of the Alternative Assets wing of the Luxury watch industry.


Anuj Arora comes from a long lineage of jewelers taking after his father and grandfather and his father before him. In his past twenty-three years of experience he has helped launched various Luxury watch models and boutiques in London for some of the most prestigious brands in the world. He has written various articles and been invited on CNBC live news to advise viewers on how to invest in Luxury watches.


We hope you enjoy our consultancy based service and products as much as we enjoy offering them to you. If you have any questions or comments, please don't hesitate to contact us.


Anuj Arora,

Founder & Director